It happens. You have the best website with more than a 1000 visitors per day. However, for some reason, less than 2% of these visitors are converted into active buying customers. For the small business owner, this is not good. You might have spent a good amount of money designing and creating the best website with the best products but unless those visitors convert to customers: all that hard work is down the drain. To prevent this from happening, most website design companies now offer conversion optimization services to make more sales on your website.
How does conversion rate optimisation work?
A talented conversion optimization firm can actually do wonders for your website. Once you have selected a team or a company, they will immediately start by analysing the traffic that comes to your website. This may take a little time as the team will analyse how and where visitors arrive at your site, how they navigate your site, the most popular pages and what makes then click away from the site. This third-party neutral breakdown of your site is the first step to understanding what the customer wants from your site. After analysing the site, the experts will them plan a step-by-step protocol by which they will start to optimize your website. The protocol may include referral programs, up-sells, email marketing programs, SEO optimization of the site, display and loading changes, structure your site navigation, put in site search boxes, and even change formatting to make it customer — friendly. This will make it easier for customers to move about the site and find the product they are searching for. You will quickly start to see results as customers start finding consistent navigational aids to move about your website. Once they find a single product, the design team will also gently up-sell and promote related products that will increase the items in the customer’s shopping cart. A smoother checkout process with freebies like discounted shipping, small gifts and multiple payment options can also lure customers into buying more. It’s not really possible to explain the entire process of conversion optimization as the company you hire will combine traditional methods with new innovative techniques. But you will note significant changes on your website and you will note a difference in business and traffic and how customers rate your site. With good conversion rate optimization, you will also notice a higher search page ranking for your website on search engine results.
Hiring the best conversion rate optimization services
Conversion rate optimization can best be explained as streamlining and simplifying your site so that customers find what they want quickly. BUT, all of this depends on which company you choose to work on your website. You should get in touch with professionals who will identify your website issues and solve them quickly and efficiently. Not just any company, but you need a talented, intuitive consultant agency who literally show you the results in traffic and business and that’s why you need www.conversionadvice.com to help you and your website.